User Experience and Innovation

Contrax employs design thinking techniques with clients to understand the user, challenge assumptions, and redefine problems to identify alternative strategies and solutions. This revolves around developing an understanding of the people for whom we’re designing the products or services. This helps tackle problems that are ill-defined or unknown, by re-framing the problem in human-centric ways, creating many ideas, and adopting a hands-on approach in prototyping and testing though continuous experimentation to transform the user experience, processes and innovate.